Accelerate
Event Design | Visual Identity | Presentation Design | Banners
Background
Accelerate is an Annual Tech Conference in Tampa, Florida in need of a visual identity and event branding. This conference is about coming together during February, when the year can feel stale, and ignite the Sales force & supporting departments on the latest technologies. Tampa is the place, excitement is the game.
Ideation
With the brief in mind, we wanted to pack a punch with a color palette while keeping the overall feel simple and sleek. My Art Director and I developed the logo and branding. From there I was able to implement the visual identity across the whole event. I customized hotel key cards, pop up signage, elevator clings, name tags, and other print signage throughout the hotel, as well as all the presentations that took place during the three days on-site.
Outcome
Bringing design into our physical space through print and event design is one of the most challenging and most rewarding projects I've gotten to work on. Standing in front of your window clings, stage screen, or playing Cornhole on the boards you designed is one of the coolest experiences I've had as a creator.
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The successful three day conference had over 150 employees and 50+ partners in attendance. Accelerate branding brought vibrancy through the unique color palette, energy from the geometric patterns, and power to all who attended.​
