eNHance
Client: Agency Role: Graphic Designer, under Creative Director Leadership
Deliverables: Logo Creation, Visual Identity, Print Layout Prospectus, Email Marketing CMS
Background:
eNHance was a project for our client to modernize the State Government of New Hampshires' network security. They were in need of a logo and visual identity for this campaign. This project consisted of the logo development, visual identity, project prospectus, email marketing push for webinars, and a few supporting print materials. The idea was to instill trust within the State Government in our client, and excite them about the updates & enhanced security to come.
Ideation:
I wanted to develop a look & feel that was as modern as the work the IT Team was doing to the networks themselves. The inspiration behind this look was "dark mode". That feature we all know and love on our devices. I wanted to implement a look that subtly alludes to this feature, while also calling out certain areas with a vibrant and modern gradient to instill excitement within our client. I developed the text portion of the logo to have the NH stand out in eNHance since it was for the State of New Hampshire specifically, also including a line work version of their state seal.
Outcome:
During this successful project I developed the logo, brand visuals and identity to help the mission of modernization. I also designed print layouts for campaign development and awareness as well as email newsletters and webinar invitations. For the continued security of this project some text has been greek'd out. This project is an ongoing effort by the Agency's client to continue to stabilize & secure modern network infrastructure.