New England Sports Park
Logo Creation | Visual Identity
New England Sports Park is a complex in New Hampshire catering to soccer, field hockey, lacrosse, and outdoor ice hockey in the winter. The goal was to build a logo and visual brand identity with an energizing and electrifying persona that stood out in a social media atmosphere, not just as an athletic park, but also a place to build community. The idea was that you don't have to travel far to find a sports complex, you can play in your own backyard.
Background
I wanted to highlight the diversity of sports that New England Sports Park caters to immediately. With this in mind I was able to develop a logo mark and brand identity catering to the Lebanon, NH community of parents and adult athletes alike. Through the modern typeface and vibrant use of color and gradients this brand conveys athletic energy. Utilizing the location icon in the logo mark itself establishes NESP as a hub, a center for community.
Ideation
Outcome
New England Sports Park has successfully been able to implement their logo mark and visual identity across a plethora of branding materials, reaching parents and athletes in Lebanon, NH. They have successfully been able to build a welcoming, friendly, and exciting community.
